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Arnold Finds Dell Account Chief at UM
Arnold has reached into the media agency ranks to find an executive to run its global Dell account. George Pace, managing director of international clients at Universal McCann, will join Arnold early...
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Four Shops Square Off Over Pizza Hut
MEC, the media agency for Pizza Hut, must fend off competition from two rival holding companies to keep the business. The WPP Group shop's competitors for the account are Interpublic Group units...
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Top 10 Digital Media Buyers (30 and Under)
Perhaps more than any other agency department, media is a place where young hustlers—go-for-broke buyers and planners who have grown up playing across digital platforms—can make a mark. Below we look...
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BBDO Wins Bulk of ExxonMobil's Global Creative Business
ExxonMobil's decision to shift the bulk of its global creative business to BBDO, and keep DDB on some of its fuels marketing, represents a big victory for the client's sole non-roster contender. BBDO,...
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Media Plan of the Year 2012
With the proliferation of media choices comes the natural evolution of media strategies. Here, Adweek singles out some of the most innovative and effective brand blueprints of the last year as...
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Media Buyers Suit Up for NFL Season
The National Football League is putting on its game face, huddling up with media buyers from 16 leading agencies for its annual Fantasy Football Draft party. In what will be the seventh such event...
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American Laser Skincare Finds Lead Shop
In rethinking its marketing efforts, American Laser Skincare aims to become less tactical and more expansive. Previously, the company relied mainly on search engine optimization, affiliate marketing...
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Media All-Stars
In an expansive, ever-morphing multimedia world, never has the media buy been more complex—and never have media buyers worn as many hats. Negotiator. Analyst. Cultural guru. Digital expert....
View ArticleMcCann Erickson Wins Fast Food Account
McCann Erickson is back in the fast food business: The Interpublic agency, which previously worked for Applebee’s, won Joe’s Crab Shack after a review. The search, which was conducted by Pile and...
View ArticleKohl's Confirms Media Agency Review
As if the holiday season isn’t hectic enough for the marketing department at Kohl’s, the company confirmed it has launched a review of its media account. Universal McCann is the incumbent.“We are...
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Social to Play Second String on Game Day
While Facebook and Twitter are increasingly becoming an integral part of the Super Bowl marketing mix, there is a growing debate over their true value and effectiveness beyond generating buzz. After...
View ArticleKohl's Hires Zenith for Media
Kohl's has confirmed its hiring of Zenith for media planning and buying. In a statement, a Kohl's representative said, "We believe that they will help us deliver on our marketing strategy to raise our...
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Former Strategy Chief at UM Lands at Heat
The former head of strategy at Universal McCann has taken a top role at Heat in San Francisco. Mike Barrett joins his new agency as managing director of communications strategy and media. At UM, a...
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